The logo of any company or institution usually has three parts. You have the icon of the logo, the font as well as the palette on which it is based. All these three parts work together to bring out the tale about your company. The free logos are being taken by lots of people nowadays because they are appreciated by lots of people. The story of your brand will be told through your logo.
The different logos have different jobs. Many people think that the icon associated with the logo, should be something that appeals to them at a personal front. An icon needs to be created which some amount of symbolic meaning has attached to it. The icon should be interesting in nature as well as appeal to the masses.
No personal choices
If you are under the impression that, since you like a particular logo, other people will like it too then you are quite wrong. The main aim of the logo would be to tell the story of your brand via the various symbols attached to it. The kind of visual meaning it will convey can often be term as symbology. The open logo has many takers in the present times.
Symbol types in free logos
You will see that there are two main types of symbols. The abstract symbols are those drawings that do not look like a pre-defined shape. The use of the abstract symbols can represent or highlight elements such as trust or love.
You need to make a decision regarding how your logo should look like. It should be defining your brand. In this manner, you can stay ahead of the competition. Your free logo should be able to do the communication with potential clients on behalf of your company properly.